Emerald Marketing Italy
Emerald Marketing Italy provides marketing support and advice to small, medium sized and
international companies in relation to product distribution, product design, marketing and communications
strategies both at a domestic and international level. Market research activities undertaken provide for
effective target marketing, lead generation and prospect qualification with an emphasis on scheduling
appointments and meetings between potential suppliers and buyers, Emerald Marketing also offers additional
marketing support in Italy for its international clients.
Products and markets of interest to Emerald Marketing Italy include:
1. Energy and Power ( electrothermal powerstation
boiler access systems )
2. Retail and distribution ( prepackaged food
3. Automotive and Aerospace ( machine tools and
equipment for manufacturing )
4. Building and construction ( ceramics, building
5. Pharmaceutical / Biotech ( medical equipment,
manufacturing equipment and services )
Marketing Italy di Sean Lynch was established in Italy 1993 as
a privately owned company.The owner, Sean Lynch, had previously spent 11 years working
in Ireland and Italy with a large US multinational corporation operating in the information technology
and working in Italy prompted the entrepreneurial desire to create and develop a business which could utilise the
knowledge, know how and training acquired from the multinational corporate experience.
Initially, Emerald Marketing focused on developing an Import Export business primarily
between Ireland and Italy. This led to sales agency contracts with Italian companies wishing to export their
products to Ireland and Irish enterprises wishing to penetrate the Italian market.
Over the past twenty years
the experience accumulated in the areas of sales and marketing, product channel management,
market research and management training have become valuable knowledge which has
assisted Emerald Marketing Italy in evolving into more of a knowledge / know
how transfer organisation. This competence has also been
applied in and through specific training and mentoring programmes, university courses and as a
participating partner in numerous innovation transfer projects in Europe.
More recently the company has focused
on growth areas such as Executive and Business
Coaching and Cross
Cultural / Intercultural Management Training. This area of the
business operates under the name of Managerial Dynamics di Sean
Lynch in order to better address new
market opportunities and needs.
company operates on a networking basis. It is largely project orientated and collaborates with many
international and domestic specialists from diverse fields.
Based on specific client requests, Emerald Marketing Italy provides the required
market data and knowledge enabling the client to effectively evaluate through cost / benefit analysis the
opportunity of doing business within that market. Research and market knowledge can identify both the potential within the market sector and the
invisible barriers to entry, such as legal restrictions, cultural differences, geographical boundaries etc.
which are inherent when trying to enter new markets
Now you have the market data you
need where do you go from here?
Numbers and data are one thing,
getting your product or service to the target customer or sold through the most suitable channel is
Marketing Italy can assist your organisation in targeting
potential consumers or resellers of your product or service by:
1. Identifying key target organisations which may be interested in establishing a commercial
relationship with your company
2. Setting up visits and meetings for your organisation's representatives.
3. Providing translation and intermediary functions if required.
4. Providing your organisation with after sales assistance in relation to the management of orders
and problem resolution.
5. Assisting your organisation in tailoring your organisation's marketing plan / strategy to fit
local market requirements.
6. Delivering feedback through local market information gathering.
7. Offering the possibility of direct promotion for your organisation's product or service.
Over the last twenty years Emerald Marketing Italy has developed links with
and ties to educational institutions, government agencies, multinational enterprises and privately run
companies. These relationships allow Emerald Marketing Italy to draw upon the pool of expertise and
know how accessible through these contacts in order to successfully complete client projects on time
and on budget.